The complete analytical framework for intelligent marketing lists, propensity to purchase analysis, householding, and complete customer-centric analysis.Schedule A Demo
Holistic Customer-Centric ViewsLink a customer’s various accounts such as loans, deposits, applications, credit bureau data, etc. to get a complete view of each customer.
Concentrations & Multi-Dimensional AnalysisSlice and dice your customers to gain greater insight and manage concentrations by product subscriptions, demographics, geography, and much more, including customized segmentation and multi-dimensional analysis.
Propensity ScoresUse our advanced analytical models to predict the likelihood that a customer is in the market for a certain product, allowing you to optimize your marketing dollars and time.
Intelligent Lists & Powerful FiltersCustomer analytics comes with powerful progressive filters that allow you to compare multiple filters side by side and create targeted, intelligent marketing lists for use in advertising campaigns, risk management, collections, etc.
Share of Wallet*Easily see your share of the customer wallet, or in other words, how much of a customers' spend you capture.
Profitability*By combining all of a customer’s loan and deposit products you can analyze the profitability of the customer to your institution. It might just surprise you which customers truly make you money.
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Creative Metrics Encompassing Financial Health
I owe it to my primary financial institution for helping guide me through the highs and lows of my financial journey. When I was fresh out of college they helped me set up a sustainable plan to tackle mounds of student loan debt, they assisted me and my husband when we bought our first home toget...
9002? 9003? Let’s talk weird credit scores.
Why is my credit score above 9000? Does that mean that I’m reeeally good with my credit activity? Well, no—it doesn’t mean that at all, actually. But on the other hand, it may not mean that you’re bad with your credit activity either. Regardless, a lot of us have the same questions, and the answe...
On Predicting Mortgage Defaults
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