Customer / Marketing
Slice and Dice Your Customer
With Customer Analytics you can easily perform customer-centric
analysis. Link customer accounts with other data, such as loans,
deposits, and credit bureau data. You'll also have a solid analytical
framework from which to conduct fair lending, marketing analytics, and
other key analyses.
If that’s not enough, Customer Analytics also comes with progressive
filters, which allow you to compare multiple data filters side by side,
create custom, intelligent lists for use in advertising campaigns, risk
management, collections, etc., and drill down to the record level.
Quite simply, you will get a holistic, comprehensive view of your
customer base that you just can’t get anywhere else.