1. Important Information
1.2. Contact Us
2. Use of the Subscription Service by Visible Equity
2.1. The Visible Equity Subscription Service
Our online Subscription Service allows any company that uses it (our customers and Visible Equity itself) to upload their own data and that data is managed by a separate agreement. This information, which is stored and managed on our service providers’ servers, is then used in our subscription service to provide analytics for those companies.
2.2. Use by Our Customers
2.3. “Sensitive Information”
This refers to credit or debit card numbers, personal financial account information, Social Security numbers, passport numbers, driver’s license numbers or similar personal identifiers, racial or ethnic origin, physical or mental health condition or information, or other employment, financial or health information.
3. Information We Collect
3.1. When You Visit our Websites
You are free to explore the Websites without providing any information about yourself. When you visit the Websites or register for the Subscription Service, we request that you provide Personal Information about yourself, and we collect Navigational Information.
3.2. “Personal Information”
This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers.
3.3. “Navigational Information”
This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the “Navigation Information” section below.
3.4. Payment Information
We collect and process this using third party PCI-compliant service providers payment information from you when you subscribe to the Subscription Service, including credit cards numbers and billing information. Except for this, we do not collect Sensitive Information from you.
3.5. Information About Children
The Websites are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at email@example.com, so that we may delete the information.
4. How We Use Information We Collect
4.2. We Never Sell Personal Information
We will never sell or rent your Personal Information to any third party.
4.3. Use of Personal Information
(a) improve your browsing experience by personalizing the Websites and to improve the Subscription Service;
(b) send information to you which we think may be of interest to you by post, email, or other means;
(c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and
(d) provide other companies with statistical information about our users — but this information will not be used to identify any individual user.
We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.
4.4. Use of Navigational Information
We use Navigational Information to operate and improve the Websites and the Subscription Service. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about Visible Equity.
4.5. Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer’s consent prior to posting the customer’s name and testimonial.
4.6. Use of Credit Card Information
If you give us credit card information, we use it solely to check your financial qualifications and collect payment from you. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf.
4.7. Service Providers
We may employ other companies and people to provide services to visitors to our Websites, our customers, and users of the Subscription Service and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.
4.8. Security of your Personal Information
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as a credit card number) is collected on our Websites and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
4.9. Social Media Features
4.10. External Websites
4.11. Public Forums
We offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums, this information may be collected and used by others. We will correct or delete any information you have posted on the Websites if you so request as reasonably possible, as described in “Opting-Out and Unsubscribing” below.
4.12. Retention of Personal Information
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about the Subscription Service or our other services, and we then securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in “Opting-Out and Unsubscribing” below. If a customer terminates its use of the Subscription Service, then we may, unless legally prohibited, delete all customer information, including your Personal Information, from the Subscription Service.
4.13. International Transfer of Information
4.14. Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Visible Equity on the Websites and the Subscription Service.
4.15. Compelled Disclosure
We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process.
5. Navigational Information
We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Visible Equity Subscription Service or Websites you visit. Visible Equity keeps track of the Websites and pages you visit within Visible Equity, in order to determine what portion of the Visible Equity Subscription Service is the most popular. This data is used to deliver customized content and promotions within Visible Equity to customers whose behavior indicates that they are interested in a particular subject area.
5.2. Log Files
We may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other personally identifying information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by Visible Equity for the operation of the Subscription Service, to maintain quality of the Subscription Service, and to provide general statistics regarding use of the Visible Equity Website. For these purposes, we do link this automatically-collected data to Personal Information such as name, email address, address, and phone number.
5.3. Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information. If you would like to opt-out of these emails, please see “Opting-Out and Unsubscribing”.
5.4. Single Sign-On
You can log in to our site using a Single Sign-on (SSO) service like your Google account. This service will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Such services may give you the option to post information about your activities on this Web site to your profile page to share with others within your network.
As you browse www.visibleequity.com, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner (currently AdRoll) then enables us to present you with retargeting advertising on other sites based on your previous interaction with www.visibleequity.com. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit this page to opt out of AdRoll and their partners’ targeted advertising.
5.6. Third Party Tracking Technologies
6. Opting Out and Unsubscribing
6.1. Reviewing, Correcting and Removing Your Personal Information
If you provide us with your Personal Information, you have the following rights with respect to that information:
To review the user information that you have supplied to us
To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
To request that your user information not be used to contact you
To request that your user information be removed from any solicitation list that we use
To request that your user information be deleted from our records
To opt out of being solicited by Visible Equity or third parties
To exercise any of these rights, please contact us at firstname.lastname@example.org or by mail to Visible Equity, LLC, 2755 E Cottonwood Parkway, Suite 560, Salt Lake City, Utah, USA, Attention: Privacy. We will promptly change, correct, or delete your information and notify you of the action we have taken.
6.2. To Unsubscribe From Our Communications
You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our emails, or by sending us email us at email@example.com, or by sending us postal mail to Visible Equity, LLC, 2755 E Cottonwood Parkway, Suite 560, Salt Lake City, Utah, USA, Attention: Privacy. Customers cannot opt out of receiving transactional emails related to their account with us or the Subscription Service.