The complete analytical framework for intelligent marketing lists, propensity to purchase analysis, householding, and complete customer-centric analysis.Schedule A Demo
Holistic Customer-Centric ViewsLink a customer’s various accounts such as loans, deposits, applications, credit bureau data, etc. to get a complete view of each customer.
Concentrations & Multi-Dimensional AnalysisSlice and dice your customers to gain greater insight and manage concentrations by product subscriptions, demographics, geography, and much more, including customized segmentation and multi-dimensional analysis.
Propensity ScoresUse our advanced analytical models to predict the likelihood that a customer is in the market for a certain product, allowing you to optimize your marketing dollars and time.
Intelligent Lists & Powerful FiltersCustomer analytics comes with powerful progressive filters that allow you to compare multiple filters side by side and create targeted, intelligent marketing lists for use in advertising campaigns, risk management, collections, etc.
Share of Wallet*Easily see your share of the customer wallet, or in other words, how much of a customers' spend you capture.
Profitability*By combining all of a customer’s loan and deposit products you can analyze the profitability of the customer to your institution. It might just surprise you which customers truly make you money.
- *Contact Visible Equity for current availability
Will Student Loans be the Source of the Next Economic Crisis?
Much has been written in the popular press and within academic circles regarding the astonishing rise in Student loans over the past decade. Aggregate student loan balances stood at $639 Billion at the beginning of 2009. Over the past decade that number has more than doubled, standing at $1.442...
Understanding Calculation Settings—Original Credit Score Days Within
Visible Equity’s setting for Original Credit Score Days Within (which I’ll refer to more simply as “Days Within”) is not typically changed from the default setting. That may be because even the default setting can be a bit challenging to understand. This article will use an example to try and bre...
Understanding Calculation Settings—Primary Borrower and Credit Score Methods
Identifying the primary borrower on any loan can be a tricky task—but it doesn’t have to be. This blog post will provide examples to guide you to an understanding on how this is done exactly in the Visible Equity system.