With Customer Analytics you can easily perform customer-centric analysis. Link customer accounts with other data, such as loans, deposits, and credit bureau data. You'll also have a solid analytical framework from which to conduct fair lending, marketing analytics, and other key analyses.
If that’s not enough, Customer Analytics also comes with progressive filters, which allow you to compare multiple data filters side by side, create custom, intelligent lists for use in advertising campaigns, risk management, collections, etc., and drill down to the record level.
Quite simply, you will get a holistic, comprehensive view of your customer base that you just can’t get anywhere else.
With the number of messages received by consumers today it's never been more important for your messaging to be customized to meet your clients' needs. Using Customer Analytics, you'll be able to segment your customer base to only those customers that are most likely to respond to your marketing campaign.
Most of your customers own multiple products. Using our Customer Analytics, you'll be able to segment your customers by products owned and those not yet purchased.
Credit bureaus have vast amounts of data available for analysis, the problem is most institutions don't have a great way to analyze that data. With Customer Analytics you'll now be able to put to use all of the additional attributes received from the credit bureaus.